How AI Searches the Web: Data Insights from Our Research
A data-driven look into which news sources AI models cite most — across languages, topics, and AI platforms.
Most cited news sources in AI Search
Share of voice (%) — English-language prompts across tracked AI platforms
Most cited news sources by topic
Share of voice (%) — all AI platforms combined, segmented by query topic
Most cited news sources: German prompts*
Share of voice (%) — German-language prompts across tracked AI platforms
* Based on German-language prompts submitted across all tracked AI platforms. Citation counts reflect German-language queries only.
Methodology
Our Approach
We submit thousands of standardised prompts weekly across ChatGPT-4, ChatGPT-5, and Perplexity — covering business news, technology, sports, and politics in English and German. Each response is parsed to extract cited source domains, which are aggregated into the share-of-voice percentages shown above.
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